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France's right-wing presidential candidates generate most engagement on Facebook

France's right-wing presidential candidates generate most engagement on Facebook
Reconquête party chief Eric Zemmour was top of the pile for interactions, gaining 2.3 million, despite his recent entry into politics.
2 min read
05 February, 2022
France's far-right Eric Zemmour fared well in the figures [Sylvain Lefevre/Getty-archive]

¸é¾±²µ³ó³Ù-·É¾±²Ô²µÌý candidates are generating the mostÌýFacebook engagement ahead of the country's April vote, research by a media outlet has found.

¸é¾±²µ³ó³Ù-·É¾±²Ô²µÌýReconquêteÌýparty founderÌý, the Rassemblement National's , Debout la France's Nicolas Dupont-Aignan, TheÌýPatriots nationalist party leader Florian Philippot, and Eurosceptic party Popular Republican Union's leader François Asselineau acquired 82.7 percent of interactions and 84.6 percent of Facebook shares, January figures have shown, according toÌýFrench broadcaster BFMTV.

Zemmour, who is also a journalist,Ìýwas top of the pile for interactions, gaining 2.3 million, despite his recent entry into politics.

In January, heÌý for inciting racial hatred for callingÌýunaccompanied migrant children"thieves", "killers", "rapists" and arguing that "they should be sent back".

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Le Pen, who hasÌý, came in behind Philippot and Dupont-Aignan on interactions, with 1.6 million. TheÌýleftist firebrand Jean-Luc Mélenchon gained a distant 801,990 interactions.

Zemmour was the most prolific post creatorÌýon Facebook, withÌý422 Facebook posts, ahead of Philippot with 375, Le Pen with 254 and Dupont-Aignan with 216.

Zemmour was not so dominant in shares however, with 171,884. This was just above Le Pen at 168,922 but considerably below Dupont-Aignan's 462,472 and Philippot's 351,654. Left-wing Mélenchon sat at 147,468 shares.

Even though Macron's rivals on the right have dominated overall on Facebook, BFMTV discovered the current president achieved more average interactions on his posts, at 9,626 last month.

This was the best performance of all the candidates surveyed by the French broadcaster. Macron only posted 36 times in the period surveyed and has far lower overall interactions at 346,523.

BFMTV looked at figures gathered using the social media analytics site CrowdTangle, created by .

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