Hala Alsadi carries a background in info-technology management and experience in media & cultural production. Currently she works in the avenues of creative industries between digital design, journalism, and communication.
A new viral app, BeReal, has promised a less superficial social media experience. Will the company's success prove to be a fad, or symptomatic of a growing need for media authenticity? °®Âþµº takes a deep dive into the app and its Arab users.