On November 23, the winner of India’s JCB Prize for Literature is set to be announced.
The prize — an award of 2,500,000 rupees (almost $30,000) — is overseen by British construction company JCB and its eponymous literature foundation.
However, JCB has also played a disturbing role in carrying out the Hindu supremacist (or Hindutva) agenda of India’s central government, led by Narendra Modi and the Bharatiya Janata Party (BJP).
Ahead of the announcement, an on the literature prize has been signed by 120 high-profile authors across India, the UK and globally. The letter condemns the ‘hypocrisy’ of the prize in failing to acknowledge the widespread use of JCB equipment in the destruction of Muslim homes and places of worship. The demolitions have also targeted Dalits and other oppressed communities.
This so-called taking place in Modi’s India is a clear step towards ethnic cleansing, in line with the of government ministers to make the country a Hindu state, with some even calling for the genocide of the Muslim population.
As the open letter states, JCB is likewise fuelling Israel’s continued attempts at ethnic cleansing of Palestinians through ongoing settlement expansion in the West Bank, even as the genocidal war on Gaza continues.
Amnesty International found of the repeated use of JCB bulldozers and backhoe loaders in demolitions of Palestinian homes, due to between JCB’s dealer, Comasco Ltd, and the Israeli Ministry of Defence.
Meanwhile, in Indian-occupied Kashmir - the world’s - JCB machines have in house demolitions during large scale evictions, despite many residents providing proof of ownership. This is just one aspect of a broader regime of human rights violations of the Kashmiri people by the Indian state, particularly since 2019, when the limited autonomy of the state of Jammu and Kashmir was by the Indian government.
The open letter forms part of the wider campaign "JCB: Stop Bulldozer Genocide", which demands that JCB must end its relationship with the Israeli Ministry of Defence and cease all activities in occupied Palestine.
In terms of India, the campaign demands that JCB commit to ensuring that its products are not used for human rights violations in India and Kashmir through robust monitoring and prevention systems. This includes making compulsory the use of its existing to trace and locate JCB machines.
JCB's dirty record
JCB is deeply intertwined with corruption amongst the wealthy UK establishment. Its chairman Anthony Bamford has close ties with the UK Conservative Party and particularly with former Prime Minister Boris Johnson, having even in 2022 — making up part of the complex web of connections between the UK and India’s respective far right regimes.
The JCB empire is owned by Bamford and controlled by the Bamford family trusts, which have been involved in .
The empire is also a major donor to the Conservative Party, to which it £300,000 in 2024 alone. Furthermore, this month the former Conservative Party energy minister, Claire Coutinho, faced of conflict of interest after it was found she had accepted donations from Lord Bamford whilst overseeing the awarding of millions to JCB businesses in green grants - a classic example of government and corporate greenwashing.
The for the literature prize mentions JCB’s desire to "communicate to readers everywhere the full diversity of India’s literature" a sentiment directly contradicted by the company’s role in destroying the homes of marginalised communities on behalf of Hindutva forces.
Mita Kapur, director of the literature prize, Scroll.in that the books on the longlist for the prize represent "a diverse array of Indian fiction", echoing the prize’s emphasis on diversity. Notably, however, the candidates shortlisted for the prize are nearly all Hindu, and four out of five are men, despite the prize being overseen by a team of women.
Subscribe Now and Listen to our Podcasts OnThe blurb of one book on the , Of Mothers and Other Perishables by Radhika Oberoi, includes an apparently climactic point in the text when "protestors swarm the streets, hollering against a new bill that persecutes the Muslim community".
This is seemingly a reference to the real mass resistance to the and accompanying laws, which were first introduced by Modi’s government in late 2019 and attempt to disenfranchise India’s Muslims. Tellingly, Oberoi’s novel has not made it to the JCB prize shortlist.
The letter comes as many writers across the globe have distanced themselves from Israel in recent weeks and pledging to boycott Israeli cultural institutions.
The JCB prize for literature, however, is particularly insidious, since the company’s role in destruction of lives and livelihoods - and fuelling ethnic cleansing in India, Palestine and Kashmir - remains relatively little known.
Despite the reliance of Indian literature on corporate sponsorship - as a result of a broad lack of arts funding - this is not the first time Indian authors have targeted a literary initiative with unethical corporate connections. For example, the Jaipur literary festival was in 2016 on account of its sponsorship by Vedanta, a mining company responsible for the widespread displacement of indigenous communities.
Indian author Asad Zaidi, a signatory of the open letter, said: "[JCB] machines have come to symbolise displacement and destruction in contemporary India. Unsurprisingly, JCB has been trying to charm and lure the cultural intelligentsia, including writers and translators, into its image-building exercise as a protector and promoter of high cultural values. Its literary and translation prizes are part of this charade."
Another signatory, Dalit poet Cynthia Stephens said:
"Heavy earthmoving equipment is like a knife. It can be used to build infrastructure for human comfort, but in recent years has been more used to destroy the lives of the poor and marginalised. We condemn such hypocrisy on the part of the company and those administering the prize."
Whilst India’s Supreme Court just over a week ago, declaring that authorities cannot demolish someone’s home merely because they have been accused of a crime, it is unclear whether this will be implemented in practice and popular opposition remains crucial.
Challenging the literature prize is fundamental to the ongoing campaign against bulldozer genocide.
Through the literature prize, JCB is attempting to maintain its image as a source of both cultural and economic prosperity in India.
The website for the prize emphasises the company’s role in creating jobs for Indian workers, citing JCB’s "substantial and longstanding involvement in the country’s social and economic life". This involvement, in fact, includes the destruction of the livelihoods of some of India’s most marginalised people.
The JCB prize for literature is an indicator not only of the ever-presence of corporates — including those complicit in genocide — in India’s cultural world, but also of ongoing British imperialism under Modi’s fascist government.
As author Siddhartha Deb put it: "If the JCB Prize is intended to support Indian writing, that means Indian writing is complicit in British racism, Hindu fundamentalism, and Zionist ethnic cleansing."
Alongside the global boycott of Israeli cultural institutions, it is more urgent than ever to connect the dots and condemn the JCB prize in solidarity with those facing demolition and displacement — both in Palestine under Israeli occupation and in India and Kashmir amidst the steady rise of Hindutva fascism.
Ananya Wilson-Bhattacharya is a writer, activist and editor. She is interested in arts and culture and social movements.
Follow her on X:
Have questions or comments? Email us at: editorial-english@newarab.com
Opinions expressed in this article remain those of the author and do not necessarily represent those of °®Âþµº, its editorial board or staff, or the author's employer.