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President Tayyip Erdogan played up his plans to repatriate a million Syrian refugees as he rode a wave of nationalism to his third decade in power, but he could struggle to make good on the promise as conflict lingers on in neighbouring Syria, say analysts.

Erdogan, long seen as an ally by Syrian opponents of President Bashar al-Assad, emphasised refugee repatriation during bitter campaigning for Sunday's run-off against Kemal Kilicdaroglu, who took an even tougher stance on the issue.

The focus on refugee return ahead of the election caused alarm among the 3.4 million Syrians living in Turkey, where resentment towards them is growing.

With Qatari help, Erdogan says Turkey has been building new housing in rebel-held northwest Syria - a region where Ankara has troops on the ground whose presence has deterred Syrian government attacks.

The plans imply a redoubling of Turkey's commitment to the rebel-held area where it has been building influence for years, even as Assad demands a timetable for the withdrawal of Turkish troops as a condition for progress towards rebuilding ties.

With Turkish voters increasingly resentful of the refugees - Turkey hosts more than any other country - Erdogan's plans put the issue at the heart of his Syria policy, alongside concerns about Syrian Kurdish groups that have carved out enclaves at the border and are deemed a national security threat by Turkey.

Erdogan has said he aims to ensure the return of one million refugees within a year to the opposition-held areas. His interior minister, Suleyman Soylu, last week attended the inauguration of a housing project meant to accommodate returning Syrians in the Syrian town of Jarablus.

"It is our duty to fulfil our citizens' expectations about this issue through ways and means that befit our country," Erdogan said in his victory speech on Sunday, adding that nearly 600,000 Syrians had already returned voluntarily to safe areas.

Security concerns

But for many Syrians in Turkey, the prospect is unappealing.

"I would like to go back to Syria but not to Jarablus ... I would like to go back home, to Latakia," said a Syrian who gave his name as Ahmed, a 28-year-old student at Ankara University, referring to a government-held region on the Mediterranean.

"I would like to go back, but if Assad stays, I can't due to security concerns."

Controlled by an array of armed groups, much of the northwest also suffers from lawlessness.

"Conditions in northern Syria remain so bad and unstable that large-scale return will be difficult to arrange, despite all these reports about Turkey and Qatar building housing and infrastructure," said Aron Lund, a Syria expert with Century International, a think tank.

"It seems like a drop in the ocean and the overall economic situation keeps deteriorating."

Voluntary returnÌý

Many Syrians in Turkey were relieved at Kilicdaroglu's defeat. During his campaign, he said he would discuss plans for refugee returns with Assad after reinstating relations, and that returns would be completed in two years but would not be forced.

He sharpened his tone after trailing Erdogan in the first round, vowing to send all migrants back to their countries.

Ibrahim Kalin, Erdogan's chief foreign policy adviser, said on Monday that Turkey wanted a safe, dignified and voluntary return.

International refugee law stipulates that all returns must be voluntary.

"We're making plans to secure the return of one or 1.5 million Syrians in the first place," Kalin told a local broadcaster.

Samir Alabdullah of the Harmoon Center for Contemporary Studies in Istanbul, a non-profit research institution, said he did not expect much to change now the election battle is over.

"Syrians are relieved after Erdogan's victory ... There is nothing wrong with voluntary return. We do not expect policy change on migration," he said.

Reporting by Reuters