Wizara's ARQAAM: Blockchain's first Arab-led, pan-regional NFT art exhibit

speaks with Wizara about their newest exhibition ARQAAM - the first Arab-led, pan-regional NFT exhibition on the blockchain platform that features digital artists from the Global South.
7 min read
01 December, 2021
Wizara is the first blockchain based platform built by artists for artists. The project hopes to protect the social life of art, preserving wealth within artistic communities [Wizara/ARQAAM]

As the information age propels usdeeperinto uncharted territory,the intensity of technological mutation has provided new means for culture to be heard, seen, and become.

New popular media forms like, , and Discord haverevolutionised how we engage withthe virtual, which hascreated new forms of relationships between cultures and changedhow we perceivememory, the body, and space.

Despite this,the saturation of data has also led to collective blindness. With the algorithm now a fundamental part of rational choice, our own critical abilities are being paralysed.At an increasing rate, people's convictionsof the world are now determined .

"As the metaverse inches ever closer, how we view the world is constantly shifting, influenced by the blurring of identity and culture"

So how can one stay ahead given such frenetic innovation? Can one actually stay ahead? Such questions have plagued minds for decades. Writing in Time Magazine 50 years ago, ed: “In much the way that fish cannot conceptualise water or birds, man barely understands his Infosphere, that encircling layer of electronic smog.” For most of theworld’s population, this analogy continues to be relevant today.

The global digital divide, , has highlighted the consequences should parts ofthe population not be given the same level of informational access. Once again, it seems that the Global South remainslagging behind.

Yet, as sat down with ,the first blockchain-based platform built by artists for artists, to chat about their exhibition ARQAAM, it is evident that outside of the cabled servers of Silicon Valley, signs have emerged as to how we –the post-colonial generation –can lead the way into this brave new world.

Wizara is the first blockchain-based platform for artists predominantly based in the Global South, .

Its aim: to foster a new paradigm for the African, Arab, and Asian digital arts scene byplacing its faith in blockchain which, at least in its infant stage, purports to be the next great equaliser.

So what is blockchain? It’s no doubt been a word you’ve heard resonating from the boardroom to the pub table.

Blockchain is a , completely incorruptible, which gives clear provenance of any transaction set within a computer network of databases, accessible by anyone within the network.

As a system,blockchain is virtually impossible to change, hack, or cheat the system, giving total power to those who trade within it. In the case of Wizara and ARQAAM, artists who sell their work as NFTs () on blockchain have complete autonomy over their work, and buyers can be sure that the artist’s work is theirs, unable to be counterfeited.

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At this point, the word ARQAAM is of note. As co-founder Adham Hafez explained, the word in Arabic translates to “digits”, and is a typical example of how our Eurocentric world has co-opted other civilisation’s achievements .

Every day we use Arabic numerals, they underpin our everyday life. Yet “its history and knowledge of sharing and coexistence” is a passing fact, given little importance. ARQAAM playfully rejects , rejects a solely Western lens, andprovides a contemporary – perhaps even futuristic –wayfor artists to forge and define their own legacy.

Focusing not on specificity nor theme, the project rather interrogates the shared questions that shape the team of artists: (AI),what will our presence be, how is performance shifting,and how can we best mould the machine into imagining our future. Not us vs. them, but our.

With more than twenty artistsfrom countries as diverse as Egypt, Sri Lanka, Syria, Kenya, Palestine, South Korea, and Armenia, ARQAAM is “a moment of entering into conversations, naming and renaming definitions, and working collaboratively”.

"In much the way that fish cannot conceptualise water or birds, man barely understands his Infosphere, that encircling layer of electronic smog"

In his groundbreaking collection of essays,The Souls of Black Folk (1903), W.E.B Du Bois first described as an inherent trait of racialised minorities within oppressive systems, yet necessarily interact with it.

Particularly relevant to the post-colonial generation, this has afforded us two ways of viewing the world: through the lens of the oppressive majority, and as an outsider with a distinct culture. This double gaze is at the core of Wizara and ARQAAM: to look back into the past, examine our present, to investigate the future.

One such piece that epitomises this is Lamia Gouda’s puppet Quarantina. The latteris a belly dancer taking a car ride in Cairo’s KitKat neighbourhood, searching for the lost remnants of its infamous cabaret. She adorns the traditional garb bedlah – a fitted bra, a hip belt, and a full-length skirt.

Bobbing along, she searches for past companions, for adventure, yet finds only the apathy of urban surroundings: fast fashion, soulless eateries, banks. Hers is a lost profession, lost to the occupation of knowledge. Her status as a proponent of raas al baladi,now.

Quarantina proves that many artists in the Global South. Facing both local and a global disconnect from their art, their only solace can be found within platforms without politics and judgement. Taking refuge in blockchain, Quarantinahopes her art form is not lost or at least remembered for what it once was.

Lamia Gouda created a series of photographs, videos and GIF art that looks at the history of belly dance and it’s position in a radically changing urbanity. This series offers a glimpse behind the scenes, chronicling how public space reacts to the figure of a bellydancer even if signified by the puppet Quarantina, and not by a person [Wizara/ARQAAM]
Lamia Gouda created a series of photographs, videos and GIF art that looks at the history of belly dance and its position in a radically changing urbanity. This series offers a glimpse behind the scenes, chronicling how public space reacts to the figure of a bellydancer even if signified by the puppet Quarantina and not by a person [Wizara/ARQAAM]

Perhaps the most impressive piece of ARQAAM however comes from Egyptian multi-disciplinary artist and coder, .

Engaging in a conversation with AI, Ahmed’s dialogue with the machine deals with how a machine could conceptualise paradise. By using software from M.I.Twhere El Shaer translates pieces of text from holy texts (both mono and polytheistic) into code, the software then turnsthe code into images. Phenomenally, Ahmed did not input any images into the software, only text.

The below representation is the result of how the machine imagines our own reckoning and creates importantmetaphysical and eschatological questions for us to think about.

"AI Heaven" - An AI generated painting by Ahmed El Shaer [Wizara/ARQAAM]
"AI Heaven" - An AI-generated painting by Ahmed El Shaer. Thedepictions produced through these Human/AI interactions generate ephemeral trompe l’oeil representations that evoke Persian miniatures as well as baroque architectural motifs. [Wizara/ARQAAM]

As El Shaer explained, what excited him most about the project was hisfaith imparted on the machine. “You never knew what comes out. ”. His body of work at ARQAAM proves that our cock-sure certainty about life after death might not be so inventiveafter all.

"With more than twenty artistsfrom countries as diverse as Egypt, Sri Lanka, Syria, Kenya, Palestine, South Korea, and Armenia, ARQAAM is a moment of entering into conversations, naming and renaming definitions, and working collaboratively"

Of course, establishing Wizara and ARQAAM has not come without challenges. There remain many artists who are resistant towards NFTs and blockchain, largely due to the electrical stress it places upon the environment. Wizara has endeavoured to find a way to circumvent this, and by using a form of blockchain called Polygon there is a way, as co-founder Adham Hafez told , “”.

It’s more likely resistance will come from establishedstructures onthe internet. One day before the exhibition was due to go live, Hafez told that their Instagram account had been shadowbanned, meaning that any form of promotion receivedlittle impact.

For those working in digital activism, such silencing has become an unfortunatefactor in their process. , those attempting to thwart Instagram’s so-called “community guidelines” would engage in a number of different tactics to be heard. Once again, the irony of evading “the algorithm” – first created by Muslim polymath Al-Khwarizmi –.

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As the metaverse inches ever closer, how we view the world isconstantly shifting,influenced by the blurring of identity and culture. As Wizara proves, such shifts demand us to create unique cultural products that not only have a ‘shelf life' but can provide the building blocks for new creative ontologies.

This responsibility has not been lost on the post-colonial generation, who now see cultural objects and formations .

Through a nexus of cultural expression, historical oppression, and the increasing dystopia of urban centres, we have the power to affect the possibility of space and time and allow us to reimagine silenced histories and previously forgotten assemblages. is one such trailblazer who hastaken up this fateful task.

Benjamin Ashraf is a non-visiting research fellow at the University of Jordan's Department of International Studies and a researcher at the University of Jordan's Center for Strategic Studies. He is also part of 's Editorial Team.