In April 2022 Twitter accepted a , the world’s richest man, to buy the social media microblogging site Twitter.
Musk’s hyper-libertarian support of freedom of speech prompted fears that Twitter would degenerate further into a .
But how social media is used depends on social and political context. Musk’s particular ire of the ‘far left’ is a warning shot to those groups tackling hate speech, disinformation, and persecution.
If anything, the libertarian view espoused by Musk will be worrying for minorities, such as , who frequently bear the brunt of the kind of vitriol that many racists roll under the pretext of free speech.
But it will also be dangerous to the majority world, such as the Middle East, where and those who agree with them.
Musk to the rescue
Twitter in the Middle East needs reform, there’s little doubt about that.
It has been beset with scandals since the Arab uprisings in 2011. From Egypt to Bahrain, it has been used toactivists and journalists critical of regimes.
Millions of spread pro-regime propaganda, harass critics, and make finding legitimate and credible information difficult.
Some Gulf countries, with their high technological penetration rates, are a particular problem.
Saudi Arabia, Egypt, and the UAE are among the biggest abusers of Twitter for propaganda, with one of the of state-backed influence operations.
Even now, the FBI is pursuing a case against Saudi nationals whon San Francisco to send private information, potentially about dissidents, to members of the Royal Family.
Given this, many of Musk's proclamations to clean up shop have been very promising. His pledge to get rid of (not all bots are bad), and authenticate all humans are things the platform needs (with plenty of caveats).
He’s also stated he will make Twitter less dependent on advertising, potentially reducing the penchant Twitter shows for the number of users over the quality of users.
Musk’s ability to ruffle feathers has also convinced some that he is the man for the job. He had a with one of Twitter’s single shareholders, Saudi Prince Al Waleed bin Talal Al Saud.
His well-publicised over a potential Tesla deal with Yasir al-Rumayya, managing director of the Saudi Public Investment Fund, also give the impression Musk is the man to take the old authoritarian order to task.
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However, Musk’s proclamations so far have been riddled with contradictions, which demonstrate a lack of understanding about , or indeed, outside of North America.
One of the most profound red flags was Musk's tweet that Twitter will respect the law when it comes to free speech. “By ‘free speech’, I simply mean that which matches the law....If people want less free speech, they will ask government to pass laws to that effect. Therefore, going beyond the law is contrary to the will of the people,†he on Twitter.
In most Middle East states, there are broad laws that , as well arbitrary enforcements of laws that actually protect civil liberties. Certainly, these laws have not been created by the ‘will of the people’, even in many of those states that call themselves democracies.
With little safeguards against protecting free speech or civil liberties, social media platforms have been an opportunity for regimes to extend their surveillance and harassment against dissidents. This has led to what Joey Ayoub as Twitter being a ‘direct partner in oppression’.
This highlights a bigger problem that goes beyond the scope of Musk's proclamations. It’s not just trolls or bots causing the it’s real people, often verified government officials.
Let’s not forget , a former Royal Court Minister in Saudi Arabia. He literally used Twitter to launch a witch hunt for those who simply showed sympathy with Qatar during the 2017-21 Gulf crisis.
His account was eventually suspended for platform manipulation, but only after his reported role in the murder of Jamal Khashoggi. Indeed, it took a high-profile political murder, and likely political pressure on Twitter, that resulted in this outcome. Remember, this is also a Twitter that Musk criticised for being too censorial.
Indeed, Musk’s free speech absolutism would have protected Al Qahtani's threats and censorship, at least in theory. After all, he was just using his free speech.
Free speech is but a small facet of what might be termed ‘freedom’ and democracy. If digital media is meant to be the new public space, then its growing privatisation is worrying. From Jeff Bezos, to Zuckerberg, and now Musk, a small group of billionaires continues to monopolise the information space.
As a result, those living in authoritarian regimes must rely on their benevolence and individual ideology to protect those rights, rather than
Behind these individuals, complex funding agreements provide the capital for purchases. In the case of Musk’s Twitter takeover, a number of Middle East-based individuals and investment outfits are providing equity.
This doesn’t guarantee interference, but potentially creates personalistic relationships between the funder and the corporation. Personality relations often equate to influence.
In many ways Musk is no different from former CEO Jack Dorsey, who was more than happy to meet Mohammed bin Salman, twice - and once even after Twitter was infiltrated by Saudi spies. (It is telling that Al Waleed bin Talal will remain one of Twitter’s largest shareholders).
Indeed, the battle against disinformation and hate speech on social media, that has led to genocide and other communal violence, has been the result of interventions by public officials into the opaque private realm - not the other way around. Even then, such reforms were scarcely felt in the Middle East.
Twitter, and indeed, most social media companies, share one crucial thing in common, a desire to know more about their subjects. Twitter sells user data for profit, so the more they know, the more they can sell.
Meanwhile, authoritarian regimes want to know more about their subjects in order to ensure they are not engaging in opposition or dissent. This has created a dangerous form of .
If Musk believes in the will of the people, then it is the people who should have a say in how Twitter is run, not authoritarian governments or private actors.
Without that, Twitter will simply be another US big tech corporation, beholden to its funders, its founders, and blinkered to the interests of the United States, not the majority world.
Marc Owen Jones is an assistant professor in Middle East studies and digital humanities at Hamid bin Khalifa University in Doha, and an honorary research fellow at Exeter University.
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